JASMINE DO | PORTFOLIO

Author: Jasmine Do

  • BEYOND THE COURT

    How social media has influence sport communication.

    Nowadays, social media has substantially altered how people watch and enjoy sports. In order to dig deeper into how platforms like Instagram, TikTok or YouTube affect sports communication, along with athletes’ branding and audiences, I have created a podcast called “Beyond the Court” for this task. Moreover, the goal of this project is also to use my social media portfolio to demonstrate my personal branding, media-making and professional communication abilities.

    Contents on action.

    “Beyond the Court” illustrates that the majority of interactions with sports now take place on social media platforms or private campaigns rather than television broadcasts or newspapers. Moreover, there are many diverse types of communications for fans to engage, such as highlights, edits or controversial content, rather than just watching the game itself. Therefore, sport is now rapidly shared, consumed and watched thanks to social media. Athletes become the main influence on social media, which not only helps themselves but also allows admirers to get an authentic experience through the screen. However, social media also has its bad effects on audiences and athletes, such as a low attention span or a toxic environment.

    I have narrowed down my research, focusing on those 3 topics, after researching and reading journal articles. According to Sutherland, I can establish myself as an authority on that specific niche subject by providing my audience with a variety of carefully chosen content. Therefore, as I approached this task as a professional communication project, my main goal for the 3 Instagram posts was to demonstrate how innovative digital content can draw the attention of sports fandoms, athlete influencers, and audiences. In addition, my post usually features bright and colourful themes as bold colors can draw the viewer’s attention and stop them from scrolling through social media, as posts with a visual component are said to get 94% more views on social media (Popovic, 2023 as cited in Sutherland, 2024).

    These embedded Instagram posts below and broadcast on top of the blog illustrate my ways of promoting my own broadcast and also to spread awareness about the influence of sports culture and social media combined.

    Reflection and moving ahead.

    While doing this project, I discovered that making content for Instagram is far more challenging than it looks. Even though the finished look of my podcast and Instagram post might seem a bit simple, a lot of choices about fonts, images and colors had to be made. I wanted the overall project theme to be creative and professional while still presenting my personalities and styles.

    Moreover, I found the podcast even harder than creating posts on Instagram. Speaking naturally while still pointing out key points and stating academic resources is definitely one of the biggest challenges. This requires me to balance between professionalism and authenticity, which made me really admire podcasters and influencers who are able to speak smoothly with confidence while still catching the audience’s ears.

    In the near future, I would definitely make myself engage more in these kinds of projects that ask for sophisticated editing and also expand to interactive social media like polls, Q&A or reels. I would also try to dig into other sports rather than just sticking to basketball.

    Overall, this project improved my knowledge of social media branding and podcast production while still focusing on my passion for sports, especially basketball.

    REFERENCE LIST

    Sutherland K. E. (2024). Ethical Content Curation. Strategic social media management: theory and practice (2nd ed.), p.279. Palgrave Macmillan.

    Sutherland K. E. (2024). Creating Compelling Images, Graphics, Memes, Filters and Infographics. Strategic social media management: theory and practice (2nd ed.), p.500. Palgrave Macmillan.

    SOCIAL MEDIA CREDITS

    All pictures, videos and logos were created by Jasmine Do (me)

  • THE GREATNESS OF SCIENCE

    BRAIN AND BODY AT MARDI GRAS

    FUN THROUGH SCIENTIFIC EYES 👀

    BRIEF 1: THE SCIENCE OF MARDI GRAS

    Have you ever wonder how can people stay alive and energized for a very long time at carnivals and events with lots of people around and loud noises?

    Your body has kept you dancing while brain creates dopamine and enodrphins to help you have the best times at Mardi Gras.

    Turns out it is not just the vibe but also science combined!

    👉 Follow @csirogram for more

    #CSIRO #Science #MardiGras #STEM

    REFLECTIVE ANALYSIS

    The aim for this blog is to make it suits the most with CSIRO’s instagram profile. The Instagram carousel’s design is intentionally used to complement the organization current branding and emphasizes its legitimacy and accuracy in scientific informartion.

    CSIRO’s instagram represents a simple layouts with raw pictures, minimalism design and professional tone. Meanwhile this layout is slightly more vibrant and colourful as the target audience age is within 18 to 30 and social media-focused. Moreover, CSIRO’s main colour is blue while this one is purple. The reason for this is that purple is frequently connected to creativity and spirituality as it is thought to have a calming effect on the mind and can encourage tranquility and inner peace (Social Recovery Center, 2024) and also the main color of Mardi Gras. Bold colors can draw the viewer’s attention and stop them from scrolling through social media as posts with a visual component are said to get 94% more views on social media in addition to drawing attention (Popovic, 2023 as cited in Sutherland, 2024). Therefore, the colors of the front page is yellow and Malik font which highlights the post. In order to maintain both CSIRO’s minimalism and Mardi Gras vibrant colors, the front page was designed with different masks and vivid colors while other contents maintain a consistent color schemes and layout. Furthermore, in order to keep the design interesting and educational, the contents were also graphically presented through diverse stickers and images.

    The fundamental concepts of the articles are brain, body and the idea of “good stress”. These were chosen because they are extremely relatable to the real-life experience of anyone who attends festivals, concerts or events. As young people nowadays do not enjoy reading long paragraphs have a habit of quick and visually attractive posts (Kemp, 2025), in stead of providing a heavy scientific explanation, content with simple and clear statements tend to be more appealing. However, important elements like dopamine, endorphins and oxytocin with a professional tone were still inlcuded as to retain the scientific authority and CSIRO’s Instagram characteristic. Lastly, the call to action (CTA) is to encourage audience to follow the organization which can help gain more awareness, engagement and popularity for CSIRO.

    Overall, the design successfully remain the balance between preserving the professionalism of science and modern style for social media. This not only enhance CSIRO’s social media strategy but also it brand identity and diversity.

    THE STRIKE OF THE SKY

    Mystery of the noisy lightning ⚡

    Brief 2: How much do you know about lightning?

    Lightning has always been on our sky but have you take a deeper look into it yet?

    Lightning is not as simple as it seems, it is a result of many natural elements clashing with each other. Moreover, there are various types of lightning since the atmosphere is different from every level of Earth. This diversity not only reveal the complexity of storm systems but also to help us gain more knowledge about our planet environment.

    👉Click the link via bio @theconversation.aunz to explore the entire article.

    #TheConversation #Lightning #Science #Nature

    REFLECTIVE ANALYSIS

    As The Conversation’s design was very diverse that still keeps a clean and academic approach, the goal of creating this content was to match with the organization’s brand identity, legitimacy and clarity as much as possible.

    The Conversation’s usually presents their content with combined pictures, large headings and bold colors. This is the reason why the bold colors yellow and white were used on text as they can easily attract readers. Moreover, with a drak color background showing the main content of lightning, the heading and contexts stands out even more. In order to still keep the simpleness of The Coversation’s, the Calistoga font was used consistently for all of the contents which also makes it easier for audience to read as well. In order to create engagement, it is sometimes appropriate to play with the target audience by asking them to guess the meaning (Sutherland, 2024), which the question was used as the heading is to gain curiousity from readers and then explain it on the body. In this way, the article can be presented in a logical flow of an academic article and the knowledge can be spread easily.

    The content’s main point is to emphasize the complexity of lightning’s origin and its multiple types. That is why the key points were listed very neat and simple, rather than trying to put as much information as possible in. This guarantees the clarity and usefulness of the information presented. Moreover, in order to attract our target audience – millennials that are highly educated with a strong interest in journalism, science and nature – a formal tone was mostly used. However, the question in the heading is to draw a larger viewer group and even motivates our target audience to look at what they already know. This makes the content both interesting and educational. Lastly, the inclusion with a call to action (CTA) is to encourage viewers to read the article and gain deeper engagements.

    Overall, the inforgraphic effectively spread the key meaning of the article while still making people engage with it through an appropriate, clear and academic visual and tone.

    CONCLUDING PARAGRAPH

    In conclusion, the greatness of science has been shown through both Mardi Gras and lightning, ranging from natural elements to human activities. Acknowledging and understanding these matters can help enhance our knowledge of social and environmental behaviour. To read more articles, follow @csirogram and @theconversation.aunz!

    REFERENCE LIST

    Kemp G. (September 10th, 2025). Scrolling Over Reading Has Changed Modern Literature. The Indiependent.

    https://www.indiependent.co.uk/scrolling-over-reading-has-changed-modern-literature/

    Social Recovery Center (September 25th, 2024). Mental Health Awareness Color and its Impact.

    https://socialrecoverycenter.com/mental-health-awareness-color

    Sutherland K. E. (2024). Strategic social media management: theory and practice (2nd ed.). Palgrave Macmillan.

    MEDIA CREDITS

    All graphics were made by me using Canva

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